Branding Audits
• Internal
• External
Brand Portfolio Analysis
• Master brands/ Sub-brands
Branding Marcom Programs
• Strategic Positioning / Repositioning
• Brand Message Development
• Brand College / Employees
New Brand Introductions
Identity Programs
• Logos / Colors / Graphics
• Stationary & Signage
• Uniforms
• Retail Environments
• Brand Graphics Standards
|
Brand Metrics
• ROI
• Value
Research
• Market/Category
• Channel
• Consumer/Buyer
Communications
• Touch Point Mapping
• Strategic Creative Development
• Traditional & New Media
• Planning & Buying
Creative Executions
• Advertising
• Web Site Design
• Internet
• Direct Mail
• Collateral/Newsletters/Sales
|
Promotion
• Internet Advertising
• Interactive Multimedia & Gaming
• E-newsletters & blasts
Core Disciplines
• Account Management
• Account Planning / Research
• Traffic
• Production for all media
Web-based marketing
Buzz Marketing & Events
Trade Show Booths & Identities
Database Development & Management
Street Teams
Public Relations
|