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Branding Audits

• Internal
• External

Brand Portfolio Analysis

• Master brands/ Sub-brands

Branding Marcom Programs

• Strategic Positioning / Repositioning
• Brand Message Development
• Brand College / Employees

New Brand Introductions

Identity Programs

• Logos / Colors / Graphics
• Stationary & Signage
• Uniforms
• Retail Environments
• Brand Graphics Standards

Brand Metrics

• ROI
• Value

Research

• Market/Category
• Channel
• Consumer/Buyer

Communications

• Touch Point Mapping
• Strategic Creative Development
• Traditional & New Media
• Planning & Buying

Creative Executions

• Advertising
• Web Site Design
• Internet
• Direct Mail
• Collateral/Newsletters/Sales

Promotion

• Internet Advertising
• Interactive Multimedia & Gaming
• E-newsletters & blasts

Core Disciplines

• Account Management
• Account Planning / Research
• Traffic
• Production for all media

Web-based marketing
Buzz Marketing & Events
Trade Show Booths & Identities
Database Development & Management
Street Teams
Public Relations